Maruia River Retreat

Launching with impact for enquiry and bookings.

Situation

Maruia River Retreat is a new nature and wellbeing destination, who were planning their official opening and needed support to develop and execute a marketing plan. This included guidance on where to focus their energy and investment to achieve the required business results – awareness, enquiry and bookings.

Solution

We sorted their foundation marketing: prioritised their target audiences and refined their brand positioning and key messages and updated all of their touchpoints to best present their offering to market. We then planned and executed a comprehensive 6 month marketing campaign including traditional advertising (print and OOH), digital advertising (social, search and display media), social content guidance and PR in New Zealand’s leading mainstream and lifestyle and travel publications.

Delivered

Brand Positioning
Brand Messaging
Website Improvements
Marketing Planning
PR
Traditional Advertising
Digital Advertising
Social Media Content
Video Production

Result

Maruia River Retreat entered the market making an impact, they achieved the awareness requirement and had a consistent base of enquiry and bookings.

“Effective, creative and spot on. Working with Said & Done has been a true learning and enriching experience even for a marketing professional like myself. They helped us effectively communicate who we are, what we set out to do and position ourselves precisely for our target audience. S/D has brought strategy and structure to our marketing, with metrics and measures to ensure our campaigns were effective. They have an awesome team of experts: web, PR and digital. I am personally grateful to Simonne who worked so diligently on our campaigns and has been such a delight to work with. My gratitude goes to Said & Done for forming the foundation by which we are able to express ourselves so well today.”

Cristina Holopainen – Owner and General Manager, Maruia River Retreat